Neoclean & Property Services, a dedicated cleaning and property maintenance business based in Coventry, approached us to build their digital presence from the ground up. The client needed a professional website and a clear strategy to attract local customers, starting with regaining control of their Google Business Profile and establishing a robust online foundation.
Approach
- Digital Presence Audit & GBP Recovery
We began with a comprehensive audit of Neoclean's existing (and limited) online footprint. Our first critical action was to regain access to their Google Business Profile, a vital asset for local visibility. We successfully recovered the profile and began the optimization process to improve its ranking on Google Maps and local search. - Custom Webflow Website Design
We are currently designing and developing a brand-new, professional website using Webflow. The site is being built with a primary focus on user experience and lead generation, making it easy for potential customers to find information, see the quality of their work, and book a service. - Local SEO Optimization
Alongside the GBP recovery, we implemented foundational Local SEO best practices across their digital assets. This involves optimizing the GBP listing with relevant services, service areas, and high-quality images, and ensuring the new website is structured to rank effectively for local cleaning service searches in and around Coventry. - Lead Generation Strategy
With the website nearing completion and the GBP gaining traction, we are developing a targeted lead generation strategy. This future-focused plan will leverage the new website and optimized local presence to actively attract and convert potential customers into tangible business leads.
Results
- Secured Digital Assets
We successfully reclaimed and secured the client's Google Business Profile, giving them back control over a crucial marketing tool and immediately improving their professional image online. - Increased Local Visibility
Through strategic optimization, Neoclean & Property Services has already seen an improvement in its local search rankings, appearing more frequently for relevant searches in the Coventry area. - Foundation for Growth
With a professional new website on the way and a clear strategy for lead generation, Neoclean is now perfectly positioned for significant business growth. They have a solid digital foundation ready to support and drive their customer acquisition goals.
