Social Media Services

Star Diner : Brand & Sales Scaling

Methodically strategized sales campaign to bring new customers

Star Diner is a local English breakfast place located in Coventry, UK. Despite having decent foot traffic and very good quality of food and services, they were making low sales. When we researched their business, the main problems we found out had nothing to do with the quality of food, services, or even the location it is based on; it was the lack of targeted exposure.

Approach

1. PERFORMANCE MONITORING

Recraft utilised social media analytics tools to track the performance of the campaign in real-time. Regular reports were generated to provide insights into audience engagement, content effectiveness, and overall campaign success.

2. COMMUNITY MANAGEMENT

Recraft's social media managers monitored EcoEats' social media accounts, responding to comments, engaging with followers, and fostering discussions around sustainable eating practices.

3. CONTENT CREATION

Recraft's creative team developed visually appealing and informative content tailored to EcoEats' brand identity and messaging. This included designing graphics, editing videos, and curating user-generated content to share on social media.

4. INFLUENCER PARTNERSHIP

Recraft identified and partnered with influencers who aligned with EcoEats' values and target audience. Influencers created content promoting EcoEats' message and encouraged their followers to join the sustainable eating movement.

Results

1. TRAFFIC GROWTH

The campaign successfully drove traffic to the EcoEats website, resulting in a higher number of newsletter sign-ups and increased awareness of their services and resources.

2. POSITIVE FEEDBACK

EcoEats received positive feedback from followers and influencers alike, with many expressing appreciation for the informative and inspiring content shared during the campaign.

3. INCREASE BRAND AWARENESS

EcoEats' social media following grew significantly, with a marked increase in brand mentions and shares across platforms.

Project Brief

Client
Star Diner
Year
2025
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Related Testimonial

“Parafit Studio transformed our online presence with their innovative digital strategies. Their expertise in social media and content development has significantly boosted our engagement and sales.”

Alex Johnson
CEO of TechWave
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